Read the sample first. Matches played is the denominator of everything else
on the page. Under roughly fifty matches, every ratio is still moving, and in team modes a
win rate is measuring the people you queued with as much as you.
Name the pool. Which mode, which playlist, which season, and; in
Counter-Strike, which match service. Two figures from different pools are not a comparison.
Most disagreement between pages is this, not error.
Normalise by play, not by time. Per round, per match, per ten minutes. Any
lifetime total is primarily a measure of how long the account has existed, which is why
Overwatch publishes rates alongside its totals and why damage per round beats total damage
everywhere.
Compare against the rank, not the population. The same figure means
something different at every tier. The useful question is never whether a number is good but
whether it is good for that tier, and a number shown without its tier has lost the context
that made it readable.